The Rotary Club Finder on rotary.org serves as an essential tool for prospective members and the public to locate Rotary clubs. However, some clubs do not appear in search results due to incorrect address entries or geolocation issues. This project is crucial to ensure that all clubs in our district are properly listed, helping people find and connect with clubs easily and accurately.

Ensure all Rotary clubs in our district are accurately represented in the Rotary Club Finder on rotary.org, with correct and geolocated addresses.

Team Size: Work independently. Can be split between multiple members.

Duration: 2-3 weeks

To boost visibility and attract prospective members, the “Is Rotary For You?” campaign will encourage individuals to find local clubs through the Rotary Club Finder website. This flier will act as a guide for clubs, providing practical advice on engaging new visitors and following up with potential leads. Clubs will also be reminded to review and update their online presence to be welcoming and easy to find.

Develop a concise, actionable flier that announces the campaign and equips clubs with the tools and knowledge to engage with prospective members and leads effectively.

This will require research for content. Assistance can be provided for design and layout. 

Team Size: 2-4 members

Duration: 2-3 weeks

Rotary District 5100 acquired the domain name isrotaryforyou.com back in 2011, but the campaign has not been fully utilized. With the matching grant, we now have the opportunity to refresh and revitalize this effort, using multiple platforms to reach and engage with potential members. By creating compelling and targeted content, we aim to provide a clear understanding of what Rotary is, how individuals can get involved, and why it might be the right fit for them. This campaign will serve as an ongoing effort to attract new members while reinforcing Rotary’s presence in the community.

Create a comprehensive marketing campaign that includes a new website, social media strategy, online videos, prospective member meet-up events, and radio ads. The campaign should effectively communicate the benefits of joining Rotary and encourage greater involvement in District 5100. The foundation for this campaign must be laid this year, with the long-term strategy to continue developing over the coming years.

Team Size: 4-6 members

Duration: Long-term project, foundational work to be completed in 2-4 months

To maximize the effectiveness of our online marketing campaign, it’s essential that we tailor our ads to fit the specific needs of each region within our district. By conducting thorough research on demographics, interests, and local clubs, we can ensure our ads resonate with the right audience. This project will allow us to create targeted and engaging content that can drive better results in attracting new members and growing local clubs.

Develop a series of online advertisements that are custom-tailored for each of the thirteen regions in our district, ensuring that the ads speak to the specific demographic and interest groups in each area.

Team Size: 3-5 members

Duration: 4-6 weeks

Social media is an essential tool for engaging the community and increasing the visibility of Rotary District 5100. By promoting the district’s service projects, volunteer opportunities, and fundraising results, we can inspire others to get involved and showcase the impact of Rotary. It’s important to ensure that our social media efforts are aligned with Rotary’s values, and by creating a strategy, we can ensure we’re sharing the right content in a consistent and engaging way.

Develop a series of online advertisements that are custom-tailored for each of the thirteen regions in our district, ensuring that the ads speak to the specific demographic and interest groups in each area.

Team Size: 1 lead and identify other members as needed. 

Duration: Ongoing

Press releases are an effective way to promote Rotary’s work in the community and highlight the positive impact that our clubs are making. By crafting professional, AP Style releases and distributing them to media outlets, we can increase awareness of Rotary’s efforts and inspire greater community involvement. This program will help streamline the process of creating and sharing press releases, ensuring consistent and effective communication across all clubs.

Establish a clear and efficient program for writing, gathering information, and distributing press releases that highlight the work of our clubs and the district, ultimately raising awareness and promoting Rotary’s efforts across multiple media markets. Additionally, identify and recruit Rotarians with journalism and writing backgrounds to volunteer in compiling, editing, and ensuring all press releases meet AP Style Guide standards.

Team Size: 1 lead and identify other members as needed.

Duration: 6-8 weeks

The District has set aside funds to assist clubs in increasing visibility and engagement. This year’s focus is on helping community members answer, “Is Rotary for You?” and showcasing all the ways they can be part of Rotary. Applications should be digital and include an audit process to measure results. Clubs must submit their graphics or proofs prior to production to ensure they are brand compliant. Members of the Public Image Committee will assist clubs in making sure their designs align with Rotary’s brand standards. Note: Checks will be issued as reimbursement, not in advance.

Help clubs strengthen their public image and attract new prospective members by creating engaging, cohesive, and results-driven campaigns that adhere to Rotary’s brand guidelines. A key focus should be on developing a streamlined digital application process through Google Forms to simplify submission and facilitate tracking of results.

Team Size: 2-4 members

Duration: 1 month to develop application